Reede

Reede is a traditionalist and would like Hateno Village to stay just as it is, a town whose central selling point is the crops that grow there. That's why he fights Cece (and her ideas of turning Hateno into a fashion Mecca) so hard.

Reede lives in a large home in the northern part of town with his kid and his wife, but you'll meet him for the first time during the side quest "Team Cece or Team Reede?"

You can also go talk to Reede's wife to start the side quest "Reede's Secret" or talk to him directly to start another side quest, "A New Signature Food."